AI-powered tool aims to help reduce bias and racially charged language on websites

Website accessibility tech provider UserWay has released an AI-powered tool designed to help organizations ensure their websites are free from discriminatory, biased, and racially charged language. The tool, Content Moderator, flags content for review, and nothing is deleted or removed without approval from site administrators, according to UserWay. UserWay's customers are using its AI-powered accessibility widget, an advanced AI-based compliance-as-a-service (CaaS) technology that ensures brands provide an accessible digital experience that meets strict governmental and ADA regulations, the company said. "Focusing on digital racism and bias is long past due, and our team is eager to contribute to the conversation positively," UserWay founder and CEO Allon Mason said in a statement. In June, Google announced that it would be reevaluating what it considers acceptable language, Mason noted. So far, Google has changed terms including "blacklist" to "blocked list," "whitelist" to "allowed list," and "master-slave" to "primary/secondary," among others, he said.