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An illustration picture shows the logo of car-sharing service app Uber on a smartphone next to the picture of a taxi sign. Ride-sharing service Uber announced plans to start deploying self-driving cars in Pittsburgh later this month, marking the first time the evolving and pricey technology has reached the general public. As part of a 300 million deal with Volvo, Uber said it will produce a fleet of 100 self-driving XC90 vehicles for the test program by the end of the year, Bloomberg reported. Each of the vehicles in Uber's fleet will be equipped with a driverless control system, including cameras, GPS tracking, sensors and lasers to help navigate the road. The service will also be free to anyone willing to give it a try.