US judge rejects bid to break up Google's ad business

US judge rejects bid to break up Google's ad business Share US judge rejects bid to break up Google's ad business on social media Alphabet's Google has escaped a breakup of its advertising technology business, marking the third time in recent years that United States antitrust enforcers have tried to force a Big Tech breakup and lost. US Judge Leonie Brinkema in Alexandria, Virginia, on Wednesday declined to make Google sell AdX, where publishers pay Google a 20 percent fee to sell ads in auctions that happen instantly when users load websites. The judge accepted behavioural remedies. The reasoning behind today's decision was not immediately made public. Brinkema filed her opinion under seal for 14 days, leaving the details of how Google must change its ad business unknown for now.