Council Post: AI's Role In Analyzing Shifting Sentiments Around Companies

Despite only being early in the year, significant events have already taken place in 2021. Mass vaccinations for Covid-19 have begun around the world, and new strains of the disease have surfaced in the United Kingdom, South Africa and Brazil. For companies, this news has had a direct impact on their ability to conduct business while further placing their pandemic response under the public microscope. How companies are being talked and written about is changing as the pandemic unfolds, and these nuances could reveal more than simply how effective an organization's marketing department is. What if shifts in sentiment could help traders make more informed financial decisions?