Why AI Is the New Battleground for Brand Marketers

Most brand experiences will be delivered through AI by 2025. The only question is whether your brand will still exist. Some perspective: When Ray Kroc walked into the McDonald brothers' restaurant in 1954, he was taken aback with the efficiency and replicability of the facility. McDonald's lore never mentions what Kroc thought of the actual food, because he wasn't selling food. Kroc eventually fulfilled this dream, launching a franchise operation that spread McDonald's all over the country at the same time the Interstate Highway Act was being passed.