How $100M Israeli startup Optimove is revolutionising brand marketing with machine learning and data analytics

In this age of hyper communication and information overflow, companies often struggle to reach their customers in the manner they want to. Breaking through the clutter is not easy, and meaningful communication is scarce. While there is no dearth of channels - SMS, email, social media, in-app alerts, website pop-ups, Facebook and Google ads, digital assistants, and more - to distribute a message, it is often lost in transit or delivered to an unintended recipient, making communication lose its relevance. As a result, marketing campaigns, sometimes even large-scale ones, fail, investments and returns are not on par, people's expectations remain unmet, and eventually, brands lose customers to competition. This is what most martech companies aspire to do. Optimove has over 200 people with offices in Tel Aviv, London, and New York.