Here's how ML and analytics have transformed Bigbasket into Smartbasket - ET CIO

Online grocers are going all out to attract modern shoppers, and helping them in this endeavour are new-age technologies. Bigbasket is leveraging AI, ML, and analytics to streamline logistics and enhance customer experience. Founded in 2011, Bigbasket claims to be India's largest online food and grocery store. It has over 18,000 products and more than 1000 brands in its catalogue. "We are an e-commerce business where data is the new driving fuel. Data is collected from transactions, customer preference, shopping behaviour, etc to build a variety of algorithms (statistical algorithm, Deep Learning algorithm and ML algorithm). All these algorithms are used for different use cases," says Subramanian M S, Head of Analytics, Bigbasket.