Netflix is reportedly testing a search function powered by OpenAI

Netflix has started testing a new search feature powered by OpenAI that can help customers find movies and shows to watch, according to Bloomberg. The streaming service has reportedly given select users in Australia and New Zealand the option to use the tool. It will allow users to search for terms other than a specific show's title, an actor's name or the genre they want to watch. Bloomberg says it will give them a way to search for content using more specific terms, like their mood. Presumably, that means the service can surface dramatic shows for a search query that says "sad," and seeing as it's powered by generative AI, users will most likely be able to use natural language in their search terms.