Artificial Intelligence in Digital Marketing: Beat the Jargon…

Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. We've put together this informative guide to artificial intelligence (AI) including a jargon busting glossary of key concepts you're likely to see joining the marketing vernacular. Put simply, artificial intelligence (AI) is intelligence generated by machines which allows us to efficiently and effectively delve into all available data. AI has the ability to provide far greater amounts of more relevant data which, along with the best B2B digital marketing activities to support this, can lead to outstanding results. A computer or robot will think and work like a human, performing tasks which normally require the natural intelligence element that they were once perceived not to hold.