The Apple Car Is Now Officially an Artificial Intelligence Project

This fall has seen a fantastic array of new products from Apple, ranging from new Apple Watches and iPads to the 5G iPhone 12 lineup to the insanely powerful Apple Silicon MacBooks, and with all of this going on it may be easy to forget that Apple still has at least a couple of much farther-reaching projects that it's quietly working on behind the scenes. Chief among these of course is Project Titan, more colloquially known as the "Apple Car" -- an ambitious project that's been in the works for at least seven years now, and probably still won't really see the light of day for another 3-5 years. That doesn't mean Apple isn't still actively moving ahead, however, and now a new report from Bloomberg's Mark Gurman sheds some more light on exactly what Apple is up to these days with Project Titan. It's probably no big surprise that the biggest challenge of developing a self-driving car is the "self-driving" part -- the artificial intelligence and machine learning necessary to allow onboard computers to adapt to a whole variety of rapidly changing conditions. While autonomous car technology is rapidly evolving in this area, we're still a long way away from the point at which a car will be truly 100% autonomous and able to handle every possible scenario in which a human driver may find themselves.