How To Make Use Of AI: Why Marketers, Consumers And Workers Should Trust Artificial Intelligence (Opinion)

Few of us look at artificial intelligence as a new, brilliant coworker. Instead, we see AI as the cyborg in the first "Terminator" movie: a futuristic menace who's come to wreak havoc -- and take our jobs. But if companies want to boost productivity and better serve their customers, employees must get educated about AI and embrace it. AI is a subset of "machine learning," the broad term used to describe machines that learn to perform certain actions based on data sets. For instance, a self-driving car operates via machine learning.