Artificial Intelligence Delivers a More Enlightened Framework for Marketing - Toolbox

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It is safe to say that today's marketing technologies present remarkable opportunities as well as enormous challenges. On the one hand, it is possible to scale campaigns and reach consumers in ways that were once unimaginable. On the other hand, consumers feel increasingly numb to the onslaught of messages and content they receive. As a result, they often disregard emails, promoted posts, and pop-ups without even glancing at them. At the heart of all this is a basic fact: it is incredibly easy and relatively inexpensive to flood consumers with digital messaging, but a scattershot approach, even if it's cheap, isn't necessarily better.

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