Embracing digital transformation to move beyond 'human speed' ITProPortal.com

Like many buzzwords, 'digital transformation' can mean different things to different people. Yet, essentially, it is always about using digital technology such as the cloud, mobile, big data, and analytics to enable large scale organisational change. In this way, businesses can quickly adapt to shifting customer demands while keeping up with fluctuating competition from both old and new rivals in their market. Increasingly, previously unknown companies are making a huge impact on established markets, companies and brands. The key to their success is the way they exploit the'digital transformation' phenomenon, disrupting entire markets in today's digital world. By throwing away the rulebook and fully embracing digital technology, iconic disrupters such as AirBnB and Uber are providing customers with the services they want – without being forced to simultaneously make huge capital investments.