Are digital voice assistants replacing smartphones?

Consumers who own in-home digital voice assistant devices are using their smartphones less often for entertainment and online purchasing, according to an online survey of 21,000 consumers in 19 countries by Accenture. The survey revealed that two-thirds of consumers who own digital voice assistants – powered by early stage artificial intelligence – said they use their smartphones for fewer applications in the home since acquiring the devices. Nearly two-thirds of these owners said they use their smartphones less for entertainment, and more than half use them less for online purchasing and general information searches. "Digital voice assistant devices are challenging smartphones as the central hub for all activities in the home," said David Sovie, global managing director of Accenture's High Tech business. "These low-cost devices deliver valuable and practical benefits and are relatively easy to use, and their rapidly growing popularity is one of the most striking trends in the high-tech industry."