Apple and IBM Unveil Artificial Intelligence Service That Coca-Cola Is Testing

The service is an expansion of a nearly four-year old partnership between Apple and IBM in which the two companies create corporate apps together for Apple devices like the iPhone and iPad. They've already created apps that help healthcare workers better track medical records and apps for workers in to field to more easily share information they gather with colleagues. The idea is for IBM to sell corporate apps co-created with Apple's design team for business customers to use on mobile devices, and for Apple to then sell those iPhones and iPads to businesses. Apple is increasingly trying to make headway in selling its devices to corporations, an area in which it has previously played a supporting role as it focused on the consumer market. But as the overall consumer smartphone market declines, Apple sees business customers--long the domain of companies like Microsoft and Dell Technologies--as a new area of growth.