Yellow Messenger: Artificial Intelligence-based app to discover, shop for products – Tech2

Chat apps are very popular and arguably, most people would prefer engaging in a chat conversation rather than make a phone call. Going by recent buzz, it's apparent that tech giants are planning to bring chat conversations to advertisers and marketers. But there are many startups out there already using chat conversations to simplify user queries. Yellow Messenger is one such Bangalore-based startup. Instead of a team of people answering your queries however, it has put in place an Artificial Intelligence-powered interface that converses with users and responds to their queries related to shopping, real estate, recharge, etc.