Burger Clan and the weird history of awkward video game promos

Executives at Burger King are convinced playing video games makes people really, really hungry. So hungry, in fact, that they can't take a few minutes to grab a snack, order a pizza or even look away from the screen. Thankfully for starved players in Madrid, Spain, Burger King and Sony have rolled out a solution to this dining dilemma: Burger Clan. Burger Clan allows PlayStation Network members in Spain to jump into a game with an eSports professional -- folks like FIFA champion Alfonso Ramos Cuevas or Call of Duty player Roberto Abreu -- and between rounds of owning n00bs, they can order Burger King for home delivery directly from these pros. Think of it as a drive-thru system for the living room.