151 Best Prime Day Deals 2025: Kindles, Apple Watch, Discounts

Amazon's Fall 2025 Prime Day sale has great deals on WIRED-tested favorites like Kindles, laptops, Apple Watches, robot vacs, and more. All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Amazon Prime Day is here. Technically, Amazon calls this Amazon Prime Big Deal Days, but to everyone else, it's Amazon Prime Day 2. The mega-retailer's two-day sales event for Prime members is in full swing, and there are plenty of deals on some of our favorite gear and gadgets, from Alexa-enabled speakers to robot vacs to laptops and tablets. Be sure to check out the rest of our Prime Day coverage, including our live blog, where you'll find trends, commentary, and lightning deals. The WIRED Reviews team tests products year-round, and at sales events like this, we only recommend deals on stuff we have actually used and approved. We sorted through thousands of deals by hand to make these picks. We update this post regularly throughout the event. The Fire HD 10 is Amazon's best tablet for most people . The current model dates from 2023, but the Octa Core processor is plenty fast enough for consuming Amazon Prime content, which is really the primary reason to buy a Fire tablet. The full HD (1080p) screen won't win any awards, but it's good enough for streaming movies. Fire tablets can do double duty as an Echo speaker, too. Turn on Show Mode (swipe down on the notification overlay and check the Show Mode box) and you can query Alexa to your heart's content. There are 32 GB and 64 GB models, with a microSD slot on both so you can add up to 1 TB of storage if you need more space. Whichever you choose, spend the $15 more for the version without "special offers, which is what we've linked to here. Amazon Fire Max 11 64 GB for $140 ($90 off): Amazon's most powerful tablet is worth it at this price if you're all in on Prime content.