Innovative AI and Machine-Learning Technology That Detects Emotion Wins Top Award

CampaignTester was awarded Best Application of Artificial Intelligence to Optimize Creative at the 2020 Campaigns & Elections Reed Awards. CampaignTester is a cutting-edge mobile-based platform that utilizes emotion analytics and machine learning to detect a user's emotion and engagement level while watching video content. Their proprietary platform aims to deliver key audience insights for organizations to validate, revise and perfect their video content messaging. Campaigns & Elections Reed Award winners represent the "best-of-the-best" in the political campaign and advocacy industries. The 2020 Reed Awards honored winners across 16 distinct category groups, representing the different specialisms of the political campaign industry, with distinct category groups for International (non-US) work, and Grassroots Advocacy work.