Artificial Intelligence Is Transforming Digital Marketing And For Good Reason!

Artificial intelligence has, irrefutably, revolutionized our lifestyle as well as business processes, including digital marketing, in ways once impossible to imagine. Artificial Intelligence… This long, wordy term may sound perplexing to you, but what's more perplexing is the fact that we are using AI technology every day and most of us didn't even realize it till now. Let's just take a reality check. Think of all those times when Gmail suggested you smart replies for an email or Spotify recommended new releases and old favorites as per your music taste. Artificial Intelligence lies behind all this; it capitalizes on the algorithms that determine our online activities and thereby makes suggestions relevant to how we behave online.