Badoo Releases Photo Verification For Online Daters To Avoid 'Catfishing'

One dating app is on a mission to end "catfishing," the term for someone having a fictional persona online and trying to get into a relationship. Badoo is a name many Americans have never heard of, but the dating service is trying to grow its presence in the U.S. It's part of the reason why the brand acquired LuLu, a dating app originally for anonymous ranking men and gained popularity in U.S. colleges, and brought on its founder Alexandra Chong as president last month. Soon, she and Badoo will be opening an office in New York, adding to the locations in Moscow and London. "They're not known as the biggest," Chong told International Business Times while sitting on the rooftop of the Soho House earlier this week. "Tinder was the one that caught the millennials."