What is Search Engine Optimization (SEO)? - Discover How to Make

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An entrepreneur or freelancer has two main strategies to tap into when marketing online. Search Engine Optimization (SEO), which attempts to rank your website on search engines "organically", and Search Engine Marketing (SEM), which ranks your website in search results in exchange for money. Both strategies can be used to build a business successfully--but which one is right for you? A great way to market your business is to use search engines to help your customers find you online. You will need a sales-focused website (e.g., one aimed at creating contact rather than one aimed at assuring customers that you are who you say you are) if you use this strategy; otherwise, your efforts will likely be wasted. You have two ways to use search engines to help people find your website; search engine optimization (SEO) and search engine marketing (SEM).

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