The owner of Insider and Politico tells journalists: AI is coming for your jobs
One of Europe's biggest media groups has warned journalists that artificial intelligence (AI) could steal their jobs, and has provided tips for how reporters can avoid the chop. The chief executive of Axel Springer -- which owns Insider, Politico and German tabloid newspaper Bild -- told employees in a memo Tuesday that "artificial Intelligence has the potential to make independent journalism better than it ever was -- or simply replace it." In the memo, shared with CNN, Mathias Döpfner predicts that AI will soon be able to aggregate information much better than humans, and urges newsrooms to place a greater emphasis on commentary, exclusive news and investigations that can't be done by machines. Journalists would still be needed to understand people's "true motives", he said. "In short, the creation of exclusive and attractive content remains irreplaceable and is going to become even more critical to success for publishers," Döpfner wrote.
Mar-2-2023, 02:40:09 GMT