Quantifying our lives is easier than it's ever been. But a philosopher of games warns that external metrics and data can never capture what's truly important. There are plenty of useful things a metric can reveal. There are even more it can obscure or corrupt. It took me well over a decade of tracking my own life in ever greater detail to fully appreciate this duality, which probably reveals something about both me and the nature of measurement. Like a lot of people bitten by the self-quantifying bug, I initially started gathering personal data to pursue a nebulous collection of goals and desires.

The commercial was submitted by the Freedom of the Press Foundation to run during Donald Trump's UFC event. It criticized the $111 billion merger as a threat to the First Amendment. Viewers who tuned into the Paramount+ livestream of UFC Freedom 250 on Sunday night, held to mark President Trump' s 80th birthday as well as the nation's semiquincentennial, were treated to the surreal spectacle of mixed martial artists beating each other bloody in a massive cage installed on the White House lawn. But there was one bruising blow they missed: an advertisement blasting the $111 billion merger agreement between Paramount Skydance and Warner Bros. Discovery . That's because Paramount refused to air the ad, according to Freedom of the Press Foundation, the nonprofit advocacy group that submitted it to run during the event.

We Asked the Author to Explain How He Used AI. A book about how AI shapes perceptions of reality came under fire for using AI-generated quotes. Its problems go beyond that. Earlier this month, WIRED published an excerpt from Steve Rosenbaum's buzzy new book,, which looks at how artificial intelligence warps people's sense of reality. Shortly thereafter, The New York Times reported that the book contained over a half-dozen made-up or misattributed quotes.

'AI washing': firms are scrambling to rebrand themselves as tech-focused UK companies are performing "yoga-level" stretches to describe themselves as AI specialists in an attempt to capitalise on the buzz around the technology, public relations firms have said. Weary communications executives tasked with securing media coverage for brands have complained that bosses in low-tech industries or running businesses that use automation but not generative AI, are increasingly demanding they are pitched to journalists as artificial intelligence companies. "You can almost hear the eyes roll when you mention the word AI to a reporter," said a publicist in south London who represents a portfolio of tech and design firms. "I've watched a steady stream of companies try to bolt the label AI on to whatever they do, no matter how tenuous the link." Imran Ariff, a media strategist for Fight or Flight, a London-based communications agency, said: "It can be easy for brands to'drink their own Kool-Aid' when they're so proud of what they're doing and consequently, go too far in their efforts to promote their AI capabilities."

Peter Vandermeersch admitted using AI to'wrongly put words into people's mouths'. Peter Vandermeersch admitted using AI to'wrongly put words into people's mouths'. Mediahuis suspends Peter Vandermeersch, who says he'fell into trap of hallucinations', after investigation by newspaper where he was once editor-in-chief The publisher of the Dutch newspaper De Telegraaf and the Irish Independent has suspended one of its senior journalists after he admitted using AI to "wrongly put words into people's mouths". Peter Vandermeersch, the former head of the Irish operations at Mediahuis, said he "fell into the trap of hallucinations" - the term for AI-generated errors - when using the technology . Vandermeersch, a fellow of "journalism and society" at the European publishing group, has been suspended from his role.

Inspired by real immigrant stories, H1B.Life captures the uncertainty, trade-offs, and pure luck that shape the lives of people trying to build a future in the US. When Allison Yang moved to the US from China two years ago, she noticed that immigrants often talked about their visa status like they were playing cards. The former Chinese journalist and founder of the game studio Reality Reload was at an event in New York when she heard fellow Chinese immigrants talking in confusing terminologies, like playing a Queen, Knight, or Ace. Everyone introduced themselves by words like H-1B, OPT, L-1, O-1, NIW--names of legal immigration categories in the US. With their cards on the table, they could start talking in greater depth about each person's immigration journey.

The app reads your email inbox and your meeting calendar, then gives you a short audio summary. It can help you spend less time scrolling, but of course, there are privacy drawbacks to consider.

The app reads your email inbox and your meeting calendar, then gives you a short audio summary. It can help you spend less time scrolling, but of course, there are privacy drawbacks to consider. WIRED is obsessed with what comes next. Through rigorous investigations and game-changing reporting, we tell stories that don't just reflect the moment--they help create it. When you look back in 10, 20, even 50 years, WIRED will be the publication that led the story of the present, mapped the people, products, and ideas defining it, and explained how those forces forged the future.

A short-lived AI tool promised to help users write like the greats--and a bunch of other random people, including me. T o me, the best first sentence of any piece of journalism is the one in Joan Didion's 1987 book,, which begins like this: "Havana vanities come to dust in Miami." I love that sentence and that propulsive first chapter so much that I once sat down to try to figure out how she did it. I looked at the sentences one at a time to assess what purpose each one was serving, and I counted how many of them Didion had needed to accomplish each thing she wanted to accomplish. Then I thought about how she figured out what order to put them in to have maximum page-turning impact.