Microsoft's MidEast marketing boss sees revolution through artificial intelligence

Artificial Intelligence (AI) will impact every single industry in the next ten years, according to Peter DeBenedictus, CMO - Middle East and Africa, Microsoft. DeBenedictus was part of a panel discussion at the Arabian Business forum Success 2020 entitled: 'Embracing new technological innovations to deliver success'. He said: "There's not one single job or industry that will not be impacted by AI." He revealed that the jobs under threat include lawyers and radiologists as well as the more typical example of call centre operators. "Any job or task that is routine, repeatable and learnable by a machine, will disappear in the next five to ten years. "Think about accounting and audit.