Council Post: AI Still Thinks More Than It Knows: Three Marketing Missteps To Avoid

Most marketers assume artificial intelligence knows more than it thinks, but it still thinks more than it knows -- and marketers know more than they think. This misconception persists because artificial intelligence (AI) does so much of the tedious work for us. Obtaining AI proficiency as a marketer was much different for me than learning other marketing skills. It's all too easy to believe AI eliminates the need to think critically about what we're doing. In contrast, learning other tools convinced me that mastering new platforms commanded the fullest extent of our brainpower.