'Blu' - a virtual assistant on WhatsApp & Messenger

This is an example of how digital assistants/bots have started making a difference in consumers' lives. Recently, the Singapore-based communications company UIB put out this case study on its Website of how it had tied-up with the UAE-based telco provider du Telecom to create'Blu', a – UIB UnificationEngine -powered virtual assistant on WhatsApp & Facebook Messenger. Through this UIB UnificationEngine conversational artificial intelligence (AI) platform-powered chatbot, customers can contact du 24/7 on WhatsApp with queries which receive instant responses, said Ken Herron Chief Marketing Officer, UIB, on the company Website. What's more, even Facebook sat up & took note of this partnership in an official WhatsApp case study/success story. Emirates Integrated Telecommunications Company, also known as du, is a telecom operator in the UAE, having about 9 million customers with its mobile, fixed line & broadband services.