Analyzing the relationship of Twitter users towards brands (e. g. Air Berlin)

Social media platforms such as Twitter and Facebook enable everyone to voice their opinions about topics, companies, and products online. These comments are a great source for companies to analyze their customers' opinion about their brand or product. However, with billions of Tweets and posts daily, this is can take a lot of time. Unless of course, you use R J With just a few lines of R-code and the help of machine learning, we're able to build mood monitoring tools quickly, so that the public opinion about your or anyone's company can be monitored and evaluated. The aim of our script is to analyze the opinions about individual companies over a longer period of time.