Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the "visionary" year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their purchasing journey. The Opportunity: Brands have flocked to Amazon for its revenue-generating ad capabilities. We expect this trend to continue in 2020 as Amazon refines its offering and advertiser use becomes more sophisticated.