Consumers are willing to pay $5k more for self-driving car

The average car-buyer would be willing to pay $4,900 more for a car that had self-driving technology, and $3,500 more for crash avoidance, a new study has revealed. It also found that there's a big difference in what people would be willing to pay: Some would pay more than $10,000 for automation, while other wouldn't pay anything for the rapidly developing technology. The research could help policymakers and car manufacturers plan ahead. New research has revealed that the average car-buyer would be willing to pay $4,900 more for a car that had self-driving technology such as a Waymo mode. Waymo, Google's self-driving car firm, produced the first cars with no pedals, steering wheel or driver Today, it's possible to buy a car that can park itself, stay in a lane and maintain a constant speed.