Two sisters create a startup that puts sustainability into global supply chains - Microsoft Stories Asia

In the innovative world of startups, a good idea can lead to a great one. A few years ago, Australian sisters Naomi Vowels and Frances Atkins created a children's book with a difference. They invited customers to go online and input a child's name so that child could be made part of the story in a printed personalized copy. The model was monetizable and scalable. And, best of all, everyone loved the books – including the kids.