Machine Learning for Emoji Trends

In October 2011, Apple added the emoji keyboard to iOS as an international keyboard. Since then, digital language has evolved such that nearly half of comments and captions on Instagram contain emoji characters. And earlier this week, Instagram also added support for emoji characters in hashtags, which allows people to tag and search content with their favorite emoji # . In Part 1 of this blog post series, we will take a deep dive into emoji usage on Instagram. By applying machine learning and natural language processing techniques, we'll discover the hidden semantics of emoji.