Council Post: Deciphering The Next Frontier For Artificial Intelligence In Marketing And Advertising

Alok Choudhary is Chief Scientist at Mediaocean, the essential platform for omnichannel advertising. In 2020, the digital walled gardens have more working in their favor than ever before. When you add Google's effective death knell to third-party cookies to the passage of CCPA's enforcement date, we see a dramatic acceleration of a trend that was already well underway: Closed ecosystems are garnering an insurmountable edge in the world of online advertising. Against the backdrop of the Covid-19 pandemic, mega-players like Google, Facebook and Amazon have only widened their moats. The advantages of closed ecosystems were indisputable well before the abolition of cookies, the go-live of new privacy laws and pandemic-driven consumer behavior shifts.