How to Apply Machine Learning to Business Problems « Machine Learning Times

It's easy to see the massive rise in popularity for venture investment, conferences, and business-related queries for "machine learning" since 2012 – but most technology executives often have trouble identifying where their business might actually apply machine learning (ML) to business problems. With new AI buzzwords being created weekly, it can seem difficult to get ahold of what applications are viable, and which are hype, hyperbole or hoax. At Emerj, our market research focuses on cutting through the AI hype, and helping innovation and strategy leaders make a better business case for AI. This includes both our AI Opportunity Landscape research with enterprise clients, and our Emerj Plus best-practices guides for consultants and vendors. In this article, we'll break down categories of business problems that are commonly handled by ML, and we'll also provide actionable advice to begin a ML initiative with the right approach and perspective (even it's the first such project you've undertaken at your company).