Why Emotional Intelligence Is Far More Valuable Than Artificial Intelligence

Texting and chatting have become so ingrained in our daily lives that, these days, most people get genuinely upset when they receive phone calls. The convenience of mobile communication has made us greedy about our time, and spending minutes on the phone for something that can be accomplished via text has become just downright offensive. For that reason, marketers are now turning to messaging platforms to improve communication channels for sales and customer service conversations. In fact, a report by Twilio found that 9 out of 10 consumers want to use messaging to communicate with brands. "[The] report highlights a growing divide between consumers and brands," said Manav Khurana, VP of Product Marketing at Twilio.