How Artificial Intelligence Is Revolutionizing the Advertising Industry

The implementation of artificial intelligence (AI) in advertising has transformed the industry by curating content, automating online bidding, displaying data driven ads and maximizing broadcast and streaming revenues. Advertising -- the communicative efforts undertaken by businesses to draw the attention of the masses towards their offerings -- has come a long way from where it started. Although the roots of this practice can be found deep in antiquity, the more substantially vehement instances of advertising emerged roughly around a century ago and will most likely continue far into the future, as long as there are products to sell and people who can buy them. And meanwhile, the way advertising content is conceived, created, and delivered will also undergo massive changes to keep up with the market trends and technological innovations, as it has been always doing. And the latest addition in the never-ending cycle of change that the advertising industry has adopted is artificial intelligence.