AI For Advertisers: How Data Analytics Can Change The Maths Of Advertising? – Data Science Blog (English only)

The task of understanding a customer's journey and designing your marketing strategy accordingly can be difficult in this data-driven world. Today, the customer expresses their needs in myriad forms of requests. Consumers express their needs and want attitudes, and values in various forms through search, comments, blogs, Tweets, "likes," videos, and conversations and access such data across many channels like web, mobile, and face to face. Volume, variety, velocity and veracity of the data accumulated through these customer interactions are huge. BigData and data analytics can be leveraged to understand several phases of the customer journey.