Will The iPhone X Be A Hit Beyond Apple Diehards? 3 Questions Answered

Editor's note: As consumers eager to get their hands on Apple's 10th anniversary phone line up online to be among the first to buy one, a few questions remain. Known as the iPhone X, the device starts at about US$1,000 and only gets more expensive from there. Some have warned that the high price tag will limit demand. John Jordan, an expert in supply chain management and information systems, believes answering that and other lingering questions requires a closer look at information economics, supply chain theory and encryption. Apple stores have become like meccas of consumerism and among most valuable retail spaces in the world.