Machine learning is the 'new normal'

We are surrounded by machine learning, it is "under the hood" of systems we use everyday, says Olivier Klein, head of emerging technologies for Asia Pacific at Amazon Web Services. These systems can range in the spam filter for emails, to the facial recognition systems used at airports. "Cloud is normal, machine learning is the new normal," says Klein. Klein says machine learning helps organisations create new and seamless experiences for customers, or citizens, in the case of government agencies. This can be through the use of a natural interface such as voice or facial recognition to create a frictionless experience for users.