How Stitch Fix used AI to personalize its online shopping experience

Online retailers have long lured customers with the ability to browse vast selections of merchandise from home, quickly compare prices and offers, and have goods conveniently delivered to their doorstep. But much of the in-person shopping experience has been lost, not the least of which is trying on clothes to see how they fit, how the colors work with your complexion, and so on. Companies like Stitch Fix, Wantable, and Trunk Club have attempted to address this problem by hiring professionals to choose clothes based on your custom parameters and ship them out to you. You can try things on, keep what you like, and send back what you don't. Stitch Fix's version of this service is called Fixes.