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He is also a research affiliate with the NUS Centre on AI Technology for Humankind, an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University, US. Previously, Dr. Wirtz was the founding director of the UCLA – NUS Executive MBA Program, ranked #6 globally in the Financial Times 2016 EMBA rankings (from 2002 to 2017) and an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013). Dr. Wirtz is a leading authority on services marketing and management. His research has been published in over 100 academic journal articles, including six features in Harvard Business Review. He has received over 40 awards in recognition of his excellence in research and teaching.