How Artificial Intelligence Is Reshaping, Personalizing The Beauty Industry

Artificial intelligence is completely reshaping the $445 billion beauty industry by creating AI-powered shopping experiences despite the widespread brick-and-mortar retail crisis. "Cracking e-commerce for beauty has been notoriously difficult compared to other verticals," Headliner Labs co-founder Caroline Klatt told International Business Times. "Getting a recommendation from a stylist is the number one driver of sales in stores." New York-based Headliner is just one of many companies creating custom AI chatbots for beauty brands. To understand just how dramatic this high-tech shift really is, let's recall how people got beauty products just 15 years ago.