CMOS at Risk of Getting Left Behind in Digital Marketing

Marketing messaging is moving to local brands and locations, as customers want to have relationships with brands on a local level, and collaborative marketing helps local businesses market more effectively. AI and machine learning are delivering on their marketing promise to personalize the customer experience at a speed and scale never seen before, and collaborative marketing lets local marketers leverage these powerful technologies. The rising tide of privacy laws make third-party data more difficult to acquire, including the impending demise of third-party cookies disrupting the established digital advertising ecosystem, and collaborative marketing provides an alternative path. The pandemic has accelerated customers' move to digital channels and boosted demand for audience behavioral data, rich customer insights and testing methodologies, which collaborative marketing facilitates. Marketing messaging is moving to local brands and locations, as customers want to have relationships with brands on a local level, and collaborative marketing helps local businesses market more effectively.