Google, Facebook And Microsoft Are Working On AI Ethics--Here's What Your Company Should Be Doing

As AI is making its way into more companies, the board and senior executives need to mitigate the risk of their AI-based systems. One area of risk includes the reputational, regulatory and legal risks of AI-led ethical decisions. AI-based systems are often faced with making decisions that were not built into their models--decisions representing ethical dilemmas. For example, suppose a company builds an AI-based system to optimize the number of advertisements we see. In that case, the AI may encourage incendiary content that causes users to get angry and comment and post their own opinions.