The Complete Guide to Google's Knowledge Graph

SEO is a constant source of anxiety among business owners and marketers; especially in recent years, as Google has introduced and increased its focus on "contextual" search. The Knowledge Graph is one of the best examples, because it presents a tremendous opportunity for quicker and more detailed viewer engagement--but only if you know how it works and how to get yourself listed. With the above in mind, in this article we'll go over what the Knowledge Graph is, why it should matter to you, and how to best optimize your website for inclusion. The Knowledge Graph is a knowledge base used by Google. It was created in 2012 by Google so that it could better understand the world the way people do by using entity-based searches.