Volvo's self-driving cars will hide from UK 'bullies'

If you could see that the car in front of you was being driven autonomously and therefore navigating in an ultra-safe manner, how would you react? Would you treat it as you would any other road user or be more inclined to torment it, knowing it would yield to your advances? It's a very real question that car makers and insurance companies are wrestling with and one that has prompted Swedish automotive giant Volvo to take preemptive action. The Guardian reports that it's decided that when the first 100 self-driving 4x4s hit London's streets in 2018, they'll look no different to any other Volvo of the same model so that other road users aren't tempted to "take them on." Those are the words of Erik Coelingh, senior technical leader at Volvo Cars: "From the outside you won't see that it's a self-driving car. From a purely scientific perspective it would be interesting to have some cars that are marked as self-driving cars and some that are not and see whether other road users react in a different way," he told the newspaper.