Meet Your New Content Colleague: AI - Robot Writers AI

There's a good chance that the next pro hired on in your marketing department could be AI, according to Brooke Gocklin. Gocklin is a senior manager at Persado, an AI-generated writing service provider. Observes Gocklin: "Machines are not human -- they'll never be able to provide the same value. "But AI is able to work alongside us to generate better results, especially when it comes to repetitive and mundane tasks -- like writing A/B test copy variations and surfacing the results back to leaders fast enough to take action." Persado -- which started as an AI writing firm specializing in auto-generating personalized subject headlines for marketing emails -- stunned many copywriters back in 2019 by inking a five-year deal with Chase. Under the agreement, Chase brought Persado onboard to auto-generate slogans and other ad copy for its credit card and mortgage businesses. For an alternative perspective on the impact of AI-generated writing on jobs, check-out: "The Robots Cometh: How artificial intelligence is automating writing jobs," by Joe Dysart. This 13-minute video offers a detailed, uncritical look at AI-powered copywriter Localio.io. The tool's specialty is localization: It's designed to quickly auto-generate copy for Yelp, Facebook, LinkedIn and other digital properties in more than 120 languages. The hyper-local content attracted two million new page views for the news outlet, July-to-December 2021. Bergens Tidende uses AI-generated writing from United Robots to auto-convert company annual reports into short news summaries. Says Jan Stian, project lead, Bergens Tidende: "The business bot imitates the whole spectrum of journalism.