Putting the 'Ai' in advertising - Exchange4media

Open AI's ChatGPT, Google's Bard, Elon Musk's Twitter threads; all these content generating platforms turned newsmakers are the new wild frontiers of the digital landscape. With billions being poured into developing AI capabilities, all avenues are seemingly open. From local to national governments, multinational corporate titans to small but feisty start-ups, college applicants to stock traders, one and all are diverting their attention and resources towards Artificial Intelligence, and how it can help them perform more efficiently and effectively. And the advertising media industry, always at the forefront of technological revolutions, is far from behind. In the opinion of Heeru Dingra, Chief Business Officer, Dentsu Creative India, with the ongoing advancements in AI technology, its integration into the advertising and marketing sectors will only continue to grow, bringing significant benefits to both businesses and consumers. Some of the key areas, she believes, will be affected include Personalised Advertising, Predictive Advertising, Content Marketing, Conversational Marketing, and Enhanced Creativity.