Bots instead of 0800 calls?

Mark Zuckerberg at F8. "I've never met anyone who likes calling businesses." ANALYSIS: Love it or hate it, Messenger is Facebook's most important product. Already, Facebook the social network feels like the clunky backend of the real product, an app where you actually talk to your friends, who barely post anything personal on the site itself any more. It's not as splashy as Snapchat, but there's a reason it consistently beats those apps in engagement and app downloads. Sixty billion messages are sent a day on Messenger.