Robo-X: Using Artificial Intelligence to redefine marketing sector

THIRUVANANTHAPURAM: Anyone who uses a mobile phone would know how frustrating a pesky marketing call or SMS can be. But, here is a product that is potential enough to silently redefine the marketing sector of big companies without infringing the personal space or freedom of the customers. Netherlands-headquartered Flytxt firm in Technopark, Thiruvananthapuram, which employs around 400 software professionals, has developed a first-of-its-kind product Robo-X which help even least experienced marketers to provide customized value-added service to every single customer using artificial intelligence and machine learning. Speaking to Express, Vinod Vasudevan, Group CEO of Flytxt, a Gorakhpur IIT graduate who did his PhD in machine learning way back in 90's, said Robo-X is based on more than 20 patented technologies developed over several years of research in association with IIT, Delhi, Mumbai and TNO in the Netherlands. The software which uses the machine-learning algorithms in artificial intelligence platform will study the customer, his pattern of use and discover important relations between consumers, products, offers, channels and competitive environment and how they impact business outcomes.